Estate agents looking to retain visitors to their websites need to look at more than just a pretty design. Most property hunters these days look at the big portals such as Rightmove or Primelocation and one property might be listed by several estate agents. So typically the buyer will visit each of the estate agent websites which are listing the property before deciding which to call.
What makes them decide on you?
First a professional looking website of course. Then extra information that other sites dont have - floorplans, more complete descriptions, more photos - anything which shows that this estate agent is the one to deal with.
What makes them hang around on your website - maybe checking out the rest of your properties in that area?
If a site makes an impression, gives extras such as live mapping of properties and things of interest then not only will they hang around longer, they'll come back. Estate Solutions have always offered all the above but now they offer a News Aggregation Service for property buyers, vendors, tenants and landlords. This area of your site will have up-to-the-hour news sourced constantly from all the major news agencies with interesting and relevant information. This might be the latest news on property prices, selling advice, HIPs etc. This is branded to your website - you appear the expert and someone to be consulted and trusted. They can even email their friends with news articles of interest.
To contact Estate Solutions call 020 7609 2800
If you're an estate agent then you may well be interested in bookmarking news of interest to you at http://www.estatesolutions.co.uk/news.aspx - what happening in the world of HIPs, Buy-to-let, Property trends etc etc
Showing posts with label property. Show all posts
Showing posts with label property. Show all posts
Wednesday, 15 August 2007
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