Instructions down? Sales stagnating? Want a quick fix?

If sales are down it may be that your presence on the internet, where 90% of property searches begin, is turning off buyers. If instructions are down it may not just be the market - its also likely that your biggest office: your website, isn’t inspiring confidence.

In this market place there’s one way to improve the bottom line quickly: invest in a professional website.

What are the benefits?
A one off payment - far better value than printed advertising. Estate Solutions are even offering the ability to rebrand websites and charge small monthly payments to ease cash flow problems.
More exposure than traditional advertising - available where the customers are looking - whether they are at home, in the office or sat on the company loo with their iPhone!
Updateable at no cost instantaneously and automatically – anytime and anywhere.
More instructions, more sales.

Imagine: a vendor is deciding which agency to instruct. Where’s the first place they will look? Your website. If its not as good as the other agencies then you've lost the instruction.

Imagine: a visitor to one of the big portals like Rightmove finds your property and goes to your website for more details. There aren’t any. The site looks less than professional. If its listed on another agents site - that’s who they'll call. And a buyer, as you know, is a potential instruction so you may have lost both.

Things have changed. The internet is everywhere. That’s where customers are looking. Estate Solutions specialise in websites for estate and lettings agencies.

To contact Estate Solutions call 020 7609 2800 or view http://www.estatesolutions.co.uk/

Dont just list your properties - map them interactively

The most important criterion when buying or renting a property is location. And the second: location! So why present your properties in a static list when you can display them in an interactive map embedded in your own site?



The map can be zoomed in or out and panned around effortlessly as your buyers view the streets where you have sales and rentals and check out the details by hovering over the properties. They will be able to evaluate the position of a property in relation to main roads, underground stations, railway stations, parks and other areas of interest.They'll be impressed and so will your potential vendors and landlords - turning potential instructions into instructions. You are suddenly leading the pack in e-marketing your properties.

It really needs to be seen to understand how leading edge this technology is. It requires no extra work for your team as the properties are dynamically located on the map whenever you add them as you normally do. To view how this works on an example site go to Estate Solution's Xample website: http://www.xample.co.uk/result.aspx?tab=map/

To contact Estate Solutions call 020 7609 2800 and ask about esMapping or view http://www.estatesolutions.co.uk/

Property News for Estate Agents websites

Estate agents looking to retain visitors to their websites need to look at more than just a pretty design. Most property hunters these days look at the big portals such as Rightmove or Primelocation and one property might be listed by several estate agents. So typically the buyer will visit each of the estate agent websites which are listing the property before deciding which to call.

What makes them decide on you?

First a professional looking website of course. Then extra information that other sites dont have - floorplans, more complete descriptions, more photos - anything which shows that this estate agent is the one to deal with.

What makes them hang around on your website - maybe checking out the rest of your properties in that area?

If a site makes an impression, gives extras such as live mapping of properties and things of interest then not only will they hang around longer, they'll come back. Estate Solutions have always offered all the above but now they offer a News Aggregation Service for property buyers, vendors, tenants and landlords. This area of your site will have up-to-the-hour news sourced constantly from all the major news agencies with interesting and relevant information. This might be the latest news on property prices, selling advice, HIPs etc. This is branded to your website - you appear the expert and someone to be consulted and trusted. They can even email their friends with news articles of interest.

To contact Estate Solutions call 020 7609 2800

If you're an estate agent then you may well be interested in bookmarking news of interest to you at http://www.estatesolutions.co.uk/news.aspx - what happening in the world of HIPs, Buy-to-let, Property trends etc etc